WHY FOBBY?
“Not just streetwear. It’s a mindset”
Fobby was inspired by Fresh Off the Boat, but we give it a new meaning.
Instead of focusing on getting off the boat, we celebrate the people who choose to get on it—the ones curious enough to leave what's familiar, embrace new experiences, and create their own path.
To us, Fresh On the Boat means always moving, always discovering.
For the curious.
For the explorers.
For the brave.
Fobby Story
It started with a simple question I was asked while living in Los Angeles.
"Are you fobby?"
At first, I didn't know how to answer.
Over time, I realized being different wasn't something to hide—it became the reason I explored new places, met people from different cultures, and discovered who I was.
Today, I proudly answer:
"Yes. I am Fobby."
What was once a label has become a mindset.
Designed with Purpose
Every Fobby piece is designed by the founder in Vancouver, Canada.
With over 8 years of experience in fashion design, Fobby combines thoughtful design, premium quality, and a global perspective inspired by Korea, Los Angeles, and Vancouver.
For the Curious.
Fobby is for the curious.
For the explorers.
For the brave.
For those who choose their own path.
Always moving.
Always discovering.
Fobby isn’t just clothing
It's for every journey,
every new beginning,
and everyone brave enough to take the first step.