OUR STORY
“Not just streetwear. It’s our story.”
Born between cultures, Fobby is more than fashion — it’s freedom, curiosity, and the courage to be different.
Fobby Story
It started with a simple question in Los Angeles:
“Are you fobby?”
Back then, I didn’t know how to answer. My Asian face, my accent, my style—it all made me different. But being different also meant being curious. I discovered skateboarding, traveling, and making friends from around the world. To me, “fobby” wasn’t an insult. It was the spirit of stepping into the unknown with courage and curiosity.
Now, in Vancouver, I can answer confidently:
“Are you fobby? Yes, I am.”
Fobby is more than a word—it’s a perspective. Originally used negatively as “Fresh off the boat”, we reinterpret it as “Fresh on the boat”. Not lost, but ready. Not stuck, but moving. To us, being fobby means being bold enough to leave comfort behind, to dream bigger, and to explore everywhere.
Our slogan, “Not lost. Just Fobby.”, is a reminder: you are not lost—you are simply on your own journey of discovery.
Philosophy
Fobby is a streetwear brand born out of movement. We design for travelers, dreamers, and challengers—people who don’t stay in one place, but chase experiences everywhere. Whether you’re from Seoul, Los Angeles, or Vancouver, Fobby is about carrying your story and your courage with you.
Nowhere. Everywhere.
If you want to go, you can go. And our brand goes with you.
Our Craft
With over 8 years of experience working at leading fashion houses in Korea, a year in Los Angeles, and now building Fobby in Vancouver, I bring together premium craftsmanship and global street culture.
Unique patterns personally developed and designed
Premium fabrics sourced for comfort, durability, and luxury feel
A global vision, bridging Asian creativity with American streetwear energy
Fobby isn’t just clothing
It’s for travelers, dreamers, and challengers.
It’s for those bold enough to leave the shore,
and step into their own journey.
Yes, I am Fobby.